NON Releases Wearable Travel Gear Available Now in Airport Terminals
Welcome to the Terminal for the NONCitizen
The African diasporic “borderless” art collective NON Records, home to artists like ANGEL-HO and Mhysa, just launched their own duty-free line of products in partnership with RedBull Music Academy. NON products include all kinds of swag including hats, bags, lighters, slippers. Here is the kicker: this wearable travel gear designed and executed by this indie record label is actually being sold in airport terminals!
Imagine crowds of kids walking through customs with these sleep masks on their heads:
The brand is clear: this is the duty-free shop for NONCitizens, one where, as cofounder Amobi says, audiences carry out the “mission of NON in both liminal and interstitial zones across the globe. It is vital for us as an organization to fully realize these borderless realities objectively in time and space.”